So Channel 4’s digital channel More 4 re-branded their identity in January 2012 and what a good decision it was. The new logo is ‘flipping good’ if you will excuse the pun.
The new More 4 identity has been designed by ManvsMachine who said:
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
I really like the new design, even more so when you compare it to the original More 4 logo. I can’t see this logo being changed anytime soon and is definitely a good step forward for Channel 4 and More 4.